The concept behind On Running Cloudboom emerged from Bernhard's desire to create a shoe that mimicked the feeling of "running on clouds." Through extensive research and prototyping, the team developed the now-iconic CloudTec cushioning system, which consists of hollow pods that compress upon impact, providing maximum shock absorption while propelling runners forward.

"We wanted to solve the paradox of cushioning versus energy return," explains Coppetti. "With Cloudboom, we've achieved both - exceptional comfort paired with explosive responsiveness."

Evolution of Performance

The first-generation Cloudboom, launched in 2019, immediately caught attention with its distinctive silhouette and performance benefits targeted at competitive runners. The latest iteration, Cloudboom Echo 3, represents years of continuous innovation featuring 3D-printed padding and an optimized carbon fiber plate.

According to professional marathoner (and On athlete) Nicholas Borbe, "The shoe offers an addictive sensation - once you experience that bounce-back effect, you never want to run in anything else."

Technical Highlights:

• Weight: 230g (Men's size 9)
• Heel-to-Toe Drop: 9mm
• Midsole: Dual-density foam with carbon plate
• Upper: Engineered mesh for breathability

For the Love of Racing

Unlike mass-market running shoes, Cloudboom was specifically designed for racing environments. The shoe gained international recognition when Hellen Obiri won the 2022 New York Marathon wearing a prototype version. This victory cemented Cloudboom's reputation as serious equipment for elite athletes seeking podium finishes.

Interestingly, despite its competition-oriented design, many amateur runners adopt Cloudboom for its energy-saving properties

Sustainability Forward